FCA US Announces Rydell Chrysler Dodge Jeep Ram as Customer First Award for Excellence Winner in 2020

  • Rydell Chrysler Dodge Jeep Ram has won this award for the past 4 years (2017-2020).
  • Customer First dealerships provide the highest level of sales and service experience
By achieving this elite status, this FCA dealership will be recognized by consumers as leaders in customer sales and service experience. 

"Our dealers are striving to not just improve the customer experience in their facilities, but to become the industry leaders in customer satisfaction on both the sales and service sides of the business," said Al Gardner, Head of Dealer Network Development, FCA - North America. "We now have triple the amount of winning dealerships that may proudly market themselves as Customer First Award for Excellence achievers. Consumers will know that they are in Customer First dealership from the logos, but more importantly, they will experience the evolution of these elite stores."

FCA US created the Customer First Award for Excellence with its dealer partners and J.D. Power to improve customer satisfaction with Chrysler, Jeep, Dodge, Ram and FIAT dealerships in the United States with a specific focus on the sales and service experience, employee training and facility condition.

"Mopar congratulates Customer First dealers who have demonstrated an elite commitment to serving customers throughout the entire life of their vehicles," said Pietro Gorlier, Head of Parts and Service (Mopar) "Mopar shares their unwavering commitment to their customer-first philosophy, and we'll continue to support them through an extensive portfolio of authentic parts and accessories, innovative service lane technology -such as wiADVISOR - and the full dedication of our technical and training staff."

All 2,600 Chrysler, Jeep, Dodge, Ram and FIAT dealerships are eligible to pursue and earn this prestigious award on an annual basis. Rydell Chrysler Dodge Jeep Ram achieved stringent goals in five core "pillars" to earn the coveted Customer First Award for Excellence designation:

  • Facility Certification - Facility provides a clean, comfortable environment for customers
  • Performance Measures - Dealership has achieved highest levels of customer-oriented sales and service goals
  • Training Certification - Employees have received the highest level of required FCA-certified training       
  • Employee Surveys - Completed to promote the voice of your employees and a customer-driven culture       
  • Process Validation - Certified sales and service processes that support excellence in customer handling

The Customer First Award for Excellence initiative was rolled out to dealerships in October 2015. Dealership staff participated in cross-country workshops where they learned of award requirements and dealership best practices. Some have worked with independently contracted Customer Experience Specialists in order to seek the highest levels of process and procedure improvements to ensure an increase in customer satisfaction.


FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.


Rydell Chrysler Dodge Jeep Ram

700 San Fernando Rd
Directions San Fernando, CA 91340-3307

  • Sales: 8185812278
  • Service: 818-639-3719
  • Parts: 818-332-3995


  • Monday 09:00AM - 09:00PM
  • Tuesday 09:00AM - 09:00PM
  • Wednesday 09:00AM - 09:00PM
  • Thursday 09:00AM - 09:00PM
  • Friday 09:00AM - 09:00PM
  • Saturday 09:00AM - 09:00PM
  • Sunday 10:00AM - 07:00PM
  1. Rydell Chrysler Dodge Jeep Ram

    700 San Fernando Rd
    San Fernando, CA 91340-3307

    • Sales: 8185812278
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